A couple of the new designs
Mulberry shed some light on Micromarks’ New Energy Saving Bulbs packaging design project
1.2008Established in 1985, Micromark has grown to become a leading manufacturer of quality electrical products including Lighting, Security Products, Home Appliances and Electrical Accessories.
With the approach of new legislation, Micromarks’ whole range of bulbs and tubes will need to be replaced with new energy saving versions
Micromark approached Mulberry Advertising, based in Harlow, Essex, to produce a new packaging design that could be used across the vast range of bulbs and tubes, as the new range is introduced.
The design clearly had to reflect the eco values of energy saving lamps, at the same time clearly identify the different types available and stand out at “Point of Sale” in store.
The final design had a light and airy feel to it and yet research showed that it had tremendous “Stand-Out” in store.
Early reports indicate very strong sales of this new range
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1.2008 Mulberry shed light on Energy Saving Bulbs packaging
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