Mulberry helps Bio spearhead battle against slugs
02.2005Leading garden chemicals company, pbi Home and Garden have appointed Mulberry to create an integrated campaign for their brand leading Bio SLUG MINI-PELLETS.
The promotion breaks in spring 2005, to coincide with "Slug Awareness Week", and features a special offer to consumers to encourage and conserve hedgehogs in the garden, to help control slugs and snails.
A Fix a Form leaflet is used on pack to offer consumers the chance to mail in for a special hedgehog nest box and food.
In addition selected stores will offer the nest box and food as a free draw prize in-store, in association with a special display unit and point of sale material.
The promotion also includes local press advertising to support key stockists.
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