Burger King is today joining forces with Selfridges to sell a £4.99 scent called “flame” which is said to make the wearer seem more masculine.The scent will be launched today and will be advertised with Piers Morgan using a body double, see him laying in front of a fire here..
How To Attract Women..Smell Like Grilled Beef
One nation under jargon
If politicians want to regain the public’s trust, they could start by using language we can actually grasp
Top 200 Artists of the 20th Century to Now
Sixteen weeks after we invited you to have your say, the votes are in – all 1.4 million of them. Here, we reveal the results of our poll, in conjunction with the Saatchi, to discover who you think are the greatest artists working since 1900
Marketing Glossary D
DAGMAR
Defining Advertising Goals for Measured Advertising Response – a model for planning advertising in such a way that its success can be quantitatively monitored
Data Cleansing
Correcting or removing old, corrupt or inaccurate data.
Data Fusion
Combining information from different sources to obtain information of greater quality for the end user.