LONDON – Prime Minister Gordon Brown has pledged to support the media industry’s efforts to invest in high-quality content in the coming years and to protect it from piracy.
Speaking at today’s Digital Britain Summit in London, Brown said: “We need to support the creation and availability of high-quality content. We will support the legal framework that enables the private sector to create content.”
With a global recession under way, food retailers are the new consumer champions. For the first time, Wal-Mart has topped Brand Finance’s Global 500 list of the world’s most valuable brands.
LONDON – Almost 60% of businesses believe that a protocol needs to be created to engage search engines in the fight against counterfeiters, according to research by intellectual property firm Marks & Clerk.
Marks & Clerk’s survey of more than 200 firms found that companies are concerned that counterfeiting will increase as a result of the recession and want to see much stronger controls put in place to protect them from internet abuses.
LONDON – COI has opened a Twitter account to provide people with news and views from inside the government department.
COI’s Twitter page has already collected 146 followers and 11 updates since the account launched today.
Balanced Scorecard
A technique allowing a company to monitor and manage performance against defined objectives. Measurements might typically cover financial performance, customer value, internal business process, innovation performance and employee performance.
Banner Adverts
Adverts on web pages used to build brand awareness or drive traffic to the advertisers own website.