Almost 90% of respondents to the most recent PR Leaders’ Panel believe that ideas they pitched have subsequently been used by the client without the agency receiving any compensation. 53% had experienced this issue with fewer than 5% of pitches, with 35% having experienced it more frequently and only 12% not having had ideas stolen at all. While nearly two thirds of PR leaders said idea theft had not become more frequent because of the current economic climate, more than a quarter said it had deteriorated slightly and almost a tenth are finding it much more common.
Marketing Glossary A
ABC1C2DE
National Readership Survey terms to define reading demographic groups ie: A = Upper middle class, higher managerial, administrative or professional.
Abortion
A product with a low market share of a new market.
Above the Line
Advertising for which a payment is made and for which commission is paid to the advertising agency. See also ‘below the line’ and ‘push versus pull promotion’