David Page

To some of our clients, the fact that Mulberry Advertising is perceived as "the region's number one agency" is of little or no consequence at all. They are the clients of ours that operate in a truly global marketplace, having offices in many countries.

Each territory will have its own creative and service benchmarks which need to be reached while maintaining an overall brand integrity. After all, what's acceptable in one country may be totally worthless in marketing terms in another. It's how we go about talking to these various locations that makes the difference.

It takes time and painstaking research to fully understand the nuances of international media and design trends that will be our communication tools but above all, it takes absolute commitment to give our international clients the level of service they demand.

So far, our activities have taken us to the London financial markets, UK and European real estate markets and European manufacturing. Where to next?